<rss version="2.0" xmlns:hwi="http://www.hanleywood.com" xmlns:tcm="http://www.tridion.com/ContentManager/5.0" xmlns:tcmse="http://www.tridion.com/ContentManager/5.1/TcmScriptAssistant" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:tcl="urn:TridionComponentLink"><channel><title>Remodeling: Showrooms</title><link>http://www2.remodeling.hw.net/sales-and-marketing/showrooms/showrooms.aspx?view=rss&amp;id=Query_tcm1764953</link><image><title /><url /><link /></image><description>The Information Source for the Home Building Industry</description><language>en-us</language><pubDate /><webMaster /><item><title>Remodeler's Rolling Showroom Is Trucked Out for Sales</title><link>http://www2.remodeling.hw.net/marketing/kitchen-on-a-roll.aspx?rssLink=Kitchen+on+a+Roll</link><description>Minneapolis remodeling company swaps a bricks-and-mortar showroom for a fully appointed "rolling showroom."</description></item><item><title>A New Space for This Remodeling Company Means New Opportunities</title><link>http://www2.remodeling.hw.net/economic-conditions/show-enough.aspx?rssLink=Show+Enough</link><description>A new building houses a large showroom that showcases the expertise of Allied Kitchen &amp; Bath.</description></item><item><title>Connecting With Upscale Clients Through Art-Related Events</title><link>http://www2.remodeling.hw.net/marketing/artful-promotion.aspx?rssLink=Artful+Promotion</link><description>Philip Guarino was intrigued by an idea he read about in an Italian publication: High-end Italian retailers are showcasing work by local artists to entice customers to come into their stores.</description></item><item><title>Internet-Based Packaged Bath System</title><link>http://www2.remodeling.hw.net/showrooms/fast-bath.aspx?rssLink=Fast+Bath</link><description>Terranova Construction is reaching out to a new market with an Internet-based packaged bath system.</description></item><item><title>Addressing Selections Early Keeps Projects on Schedule</title><link>http://www2.remodeling.hw.net/design/staying-on-track1.aspx?rssLink=Staying+on+Track</link><description>Addressing selections early has helped Washtenaw Woodwrights keep projects on schedule.</description></item><item><title>Big50 Profile: Debbie and Dan Mackey</title><link>http://www2.remodeling.hw.net/marketing/debbie-and-dan-mackey.aspx?rssLink=Big50+Profile%3a+Debbie+and+Dan+Mackey</link><description>When the Mackeys (Big50 2007) were looking for space outside of their cramped San Jose, Calif., office to display products, they gazed across the street at their outdated 1964 house and realized that they could remodel it to highlight not just products but the company’s craftsmanship and green focus.</description></item><item><title>Design centers replace showrooms</title><link>http://www2.remodeling.hw.net/design/rethinking-showrooms.aspx?rssLink=Rethinking+Showrooms</link><description>Traditional showrooms have produced mixed results for remodelers. They're attractive because they provide a controlled environment for product selection. But for some companies, floor displays smack of shopping-center furniture stores. And that retail atmosphere runs counter to the luxury or high-design brand many upscale companies promote.</description></item><item><title>Make sure multiple offices serve a market need</title><link>http://www2.remodeling.hw.net/business/growing-pains.aspx?rssLink=Growing+Pains</link><description>Unlike their single-line counterparts, full-service remodelers have not, historically, had a very easy time duplicating their success by expanding to another location.</description></item><item><title>Making the showroom more effective</title><link>http://www2.remodeling.hw.net/showrooms/seeing-is-believing.aspx?rssLink=Seeing+Is+Believing</link><description>The more products proliferate, the longer some clients take to select theirs, particularly when their remodeler has neither a big showroom nor endless time to walk them through endless catalogs and retail stores. One New York City firm has developed a pair of tools to effectively help their customers.</description></item><item><title>Effective product-selection management can make remodeling jobs easier</title><link>http://www2.remodeling.hw.net/remodeling/interlocking-ideas.aspx?rssLink=Interlocking+Ideas</link><description>The pieces may be a lot bigger, but large-scale remodeling projects come together much the same way as an intricate jigsaw puzzle. Outlining a budget and design plan is like assembling all the edge pieces to create a sturdy frame; installation is as easy as snapping each piece into place. For clients, product selection can be an intimidating process, like tossing thousands of puzzle pieces on the table and asking that they make sense of them all. A little guidance from seasoned remodeling experts can help clients see the big picture.</description></item><item><title>Design/build firm sets client expectations</title><link>http://www2.remodeling.hw.net/design-build/profile-mark-stephenson-and-lynne-graves-stephens.aspx?rssLink=Profile%3a+Mark+Stephenson+and+Lynne+Graves+Stephenson</link><description>A profile of Big 50 firm HUB Design/Build co-owners Mark and Lynne Graves Stephenson.</description></item><item><title>Differentiating with a showroom</title><link>http://www2.remodeling.hw.net/showrooms/try-it-buy-it.aspx?rssLink=Try+It.+Buy+It.</link><description>These are tough times, especially in places like Rochester, N.Y. So a standout showroom can be a differentiator for a remodeling company.</description></item><item><title>Strong Show</title><link>http://www2.remodeling.hw.net/remodeling/strong-show.aspx?rssLink=Strong+Show</link><description>For four days in October, more than 10,000 remodelers headed to the 2006 Remodeling Show in Chicago, where they attended seminars and clinics, networked with peers, and checked out hundreds of companies displaying their products on the showroom floor.</description></item><item><title>Creating an effective sales process</title><link>http://www2.remodeling.hw.net/sales/sales.aspx?rssLink=Sales</link><description>At Kustom Kitchen Designs, in Delavan, Wis., one salesperson returns lead calls within 24 hours, asks a few qualifying questions, and, if the fit seems good, schedules a meeting at the home in five to seven days. Red flags are subjective but might include the prospect saying he or she is getting several bids.</description></item><item><title>Using a Showroom to Market</title><link>http://www2.remodeling.hw.net/kitchen/this-old-show-house.aspx?rssLink=This+Old+Show+House</link><description>Of the prospects who visit Cook-Dahl's showroom, between 80% and 90% go on to remodel with the 30-year-old company, of Brockport, N.Y. What's unusual is that the showroom is a working kitchen in owner George Dahl's home, and prospects visit by appointment only, after Dahl has already pre-screened them in their own homes.</description></item><item><title>To excel at the upsell you must upscale your business</title><link>http://www2.remodeling.hw.net/showrooms/setting-the-stage.aspx?rssLink=Setting+the+Stage</link><description>In the early 1990s, New York City interior designer Chris Prince plunged into the world of finials and faucets when she joined (and later became a partner in) Simon's Hardware, a decades-old decorative hardware store that had just emerged from bankruptcy. Though renowned for its specialized merchandise, the store itself was drab and dark, and the employees unprofessional, Prince says. “There was no look, no focus, no brand, not even a logo.”</description></item><item><title>Narrowing down lighting selections for clients</title><link>http://www2.remodeling.hw.net/remodeling/lighten-the-load.aspx?rssLink=Lighten+the+Load</link><description>Selecting lighting can be one of the most difficult aspects of a remodeling project, from the overwhelming number of products available to the difficulties of getting working clients to take the time to go from store to store.</description></item><item><title>Workshopping the Room</title><link>http://www2.remodeling.hw.net/showrooms/workshopping-the-room.aspx?rssLink=Workshopping+the+Room</link><description>When The Home Depot came to town more than a decade ago, Hampton Kitchens struggled briefly before asking the question that revived its business to this day. </description></item><item><title>Second Look: Anne Tegeler</title><link>http://www2.remodeling.hw.net/showrooms/second-look-anne-tegeler.aspx?rssLink=Second+Look%3a+Anne+Tegeler</link><description>Since Anne Tegeler of Tegeler Design and Remodeling, Hiawatha, Iowa, was awarded Big50 just three years ago, the company has seen substantial growth. </description></item><item><title>From showroom to classroom</title><link>http://www2.remodeling.hw.net/showrooms/class-in-session.aspx?rssLink=Class+in+Session</link><description>Three years ago Vailes Brothers built a new showroom that included a working kitchen and an open room in the back for future expansion. When Robert Vailes, owner of the Fishersville, Va., remodeling company was approached by a former client who worked at a local community college about using the spaces for adult education classes, he knew it would be a good match.</description></item></channel></rss>