Remodeling: Marketing and Leads http://www2.remodeling.hw.net/sales-and-marketing/marketing/marketing-and-leads/marketing-and-leads.aspx?view=rss&id=Query_tcm1765138<url /><link /></image><description>The Information Source for the Home Building Industry</description><language>en-us</language><pubDate /><webMaster /><item><title>Develop Your Social Media Strategyhttp://www2.remodeling.hw.net/internet/develop-your-social-media-strategy.aspx?rssLink=Develop+Your+Social+Media+StrategyAn organized approach to your social media efforts will pay off. Plan a social media campaign that fits your company's mission/value statement and measure the results.Providing Homeowners With Remodeling Cost Rangeshttp://www2.remodeling.hw.net/estimating/pricing-research.aspx?rssLink=Pricing+ResearchA Michigan remodelers council helps homeowners research cost ranges for common remodeling projects.With Social Media, Remodelers Who "Friend" Now Will Sell Laterhttp://www2.remodeling.hw.net/marketing/friend-now-sell-later.aspx?rssLink=Friend+Now%2c+Sell+LaterHomeowners are increasingly going online first to find remodelers. Social media are fast becoming remodeling must-dos.For This Remodeler, an Interactive Anniversary Celebrationhttp://www2.remodeling.hw.net/marketing/signs-of-celebration.aspx?rssLink=Signs+of+CelebrationTo celebrate 20 years in business, Rochman Design-Build launched an "interactive scavenger hunt" featuring 60 homes it has remodeled over 20 years.Ending the Year With a Banghttp://www2.remodeling.hw.net/local-markets/ending-the-year-with-a-bang.aspx?rssLink=Ending+the+Year+With+a+BangAfter a slow year, a New Hampshire remodeler expects signficant work in the fourth quarter.How to Make a Referral Bookhttp://www2.remodeling.hw.net/sales-leads/referral-book.aspx?rssLink=Nagle1%3a+Make+and+Use+a+Referral+BookConsultant Tim Nagle tells you how to make and use a referral book to stay in touch with past customers.Banding Togetherhttp://www2.remodeling.hw.net/economic-conditions/banding-together.aspx?rssLink=Banding+TogetherLocal group of housing professionals markets the services of member companies.Meet Your New Competitors — and Bid Like Themhttp://www2.remodeling.hw.net/job-costing/your-new-competitors.aspx?rssLink=Your+New+CompetitorsHow to bid against production and custom builders who have entered the remodeling market.Mid-Process Remodeling Events Draw Big Crowdshttp://www2.remodeling.hw.net/marketing/progress-live-and-in-person.aspx?rssLink=Progress%2c+Live+and+In-PersonMeadowlark Builders and HartmanBaldwin Design/Build are at the forefront of remodeling tours that show what's "behind the drywall."Remodelers Spot Opportunity in Little-Understood FHA Renovation Loanshttp://www2.remodeling.hw.net/economic-conditions/in-foreclosures-an-opening.aspx?rssLink=In+Foreclosures%2c+an+OpeningRemodelers, realtors, and lenders take a new look at renovation loans as banks offload foreclosures and homeowners scramble for renovation funds.Out of the Darkhttp://www2.remodeling.hw.net/economic-conditions/out-of-the-dark.aspx?rssLink=Out+of+the+DarkAn Arizona remodeler is surviving this year by lowering his margins to meet homeowner expectations and compete with new contractors.Repercussions From Material Delivery Delayshttp://www2.remodeling.hw.net/economic-conditions/resurgence-of-sweet-spot-projects.aspx?rssLink=Resurgence+of+Sweet+Spot+ProjectsOne Indianapolis remodeling company finds that a busier fall may mean material delivery delays that affect cash flow and scheduling. And, as business picks up for remodelers across the nation, such delays may become increasingly common.For New Spaces, New Technologies Bring New Marketshttp://www2.remodeling.hw.net/remodeling/for-new-spaces-new-technologies-bring-new-markets.aspx?rssLink=New+Spaces%2c+New+Technologies%2c+New+MarketsResearch deeply and educate generously might be a mantra for one remodeling company. Its welcoming embrace of the American Recovery and Reinvestment Act's tax credits is keeping it busy with siding, window, and insulation projects now -- and positioning it for a return to its larger, bread-and-butter design/build projects as the economy recovers.Respectable Third Quarterhttp://www2.remodeling.hw.net/economic-conditions/respectable-third-quarter.aspx?rssLink=Respectable+Third+QuarterA New Jersey remodeler is enthusiastic about homeowners reacting positively to a few strong economic indicators, as well as the potential market from the state’s generous energy-efficient remodeling incentives.New-Client Insighthttp://www2.remodeling.hw.net/sales-leads/new-client-insight.aspx?rssLink=New-Client+InsightA two-page client questionnaire helps this remodeling company qualify clients and spot trends.Getting Client Feedbackhttp://www2.remodeling.hw.net/owner-issues/feel-the-love.aspx?rssLink=Feel+the+LoveA client feedback process throughout a remodeling job ensures that you address issues as they arise. The result: happy clients and more referrals.Membership Advantagehttp://www2.remodeling.hw.net/marketing/membership-advantage.aspx?rssLink=Membership+AdvantageA Pennsylvania remodeler receives marketing value from his builders association membership.Forget "Always Be Selling." The New Mantra Is "Always Be Listening."http://www2.remodeling.hw.net/salesperson/word-of-mouth-on-steroids.aspx?rssLink=Word+of+Mouth+on+SteroidsEven the smallest businesses can benefit by knowing what's being said about them online.Painless Business Generation for Production Staffhttp://www2.remodeling.hw.net/production-manager/production-profitability.aspx?rssLink=Production+ProfitabilityBy leveraging the day-to-day contact your production staff have with homeowners, you can build trust, improve profits, and sail through change orders.How to Win Remodeling Sales in an Insecure Consumer Markethttp://www2.remodeling.hw.net/economic-conditions/confidence-game.aspx?rssLink=Confidence+GameHelp homeowners understand the new rules of making remodeling decisions, so that they feel the game is safe, fair, and worthy of playing through.