http://www2.remodeling.hw.net/green/green-sales-and-marketing/Default.aspx?view=rss&id=Query_tcm1781452http://www2.remodeling.hw.net/green-building/advancing-interest.aspx?rssLink=Advancing+InterestAn Arizona remodeler offers energy audits to build his company's reputation for green building.http://www2.remodeling.hw.net/green-sales-and-marketing/green-reputation.aspx?rssLink=Green+ReputationLandis Construction's website, office building, and projects draw clients who are interested in sustainability.http://www2.remodeling.hw.net/green-materials/market-vision.aspx?rssLink=Market+VisionA review of consumer patterns and the market for sustainable products.http://www2.remodeling.hw.net/energy-star/energy-efficient-overhaul.aspx?rssLink=Energy-Efficient+OverhaulAn extensive whole-house remodel qualifies this New Jersey project for the Energy Star Qualified New Home program.http://www2.remodeling.hw.net/green-sales-and-marketing/the-grammar-of-green.aspx?rssLink=The+Grammar+of+GreenCommon marketing principles translate well to green selling.http://www2.remodeling.hw.net/green-sales-and-marketing/selling-green-takes-serious-commitment.aspx?rssLink=Selling+Green+Takes+Serious+CommitmentThe stimulus package makes "green" more accessible to consumers and lucrative to remodelers. But for a win-win, business owners must make a serious triple bottom line commitment to selling sustainability. http://www2.remodeling.hw.net/green-sales-and-marketing/tuning-in.aspx?rssLink=Tuning+InHarrell Remodeling uses podcasts to both educate homeowners and promote its services.http://www2.remodeling.hw.net/green-sales-and-marketing/its-in-the-bag.aspx?rssLink=It%e2%80%99s+in+the+BagIn an effort to raise awareness and encourage clients to live green, Jackson Design/Build includes a green-themed gift bag as part of each project's completion procedure.http://www2.remodeling.hw.net/prequalifying-leads/qualified-green.aspx?rssLink=Qualified+GreenAsking potential clients about their views on green helps remodelers target sales presentations.http://www2.remodeling.hw.net/green-sales-and-marketing/green-improvement.aspx?rssLink=Green+ImprovementSurvey with insights into how green issues affect consumers' attitudes and behaviors in home improvementhttp://www2.remodeling.hw.net/green-sales-and-marketing/change-is-good.aspx?rssLink=Change+Is+GoodSeattle's Jackson Remodeling changes its business to follow green practices only.http://www2.remodeling.hw.net/sales-and-marketing/inspired-tour.aspx?rssLink=Inspired+Tour1The Green Built Parade of Homes features seven new houses with green elements that meet the guidelines established by Green Built North Texas. http://www2.remodeling.hw.net/green-sales-and-marketing/defining-the-green-consumer.aspx?rssLink=Defining+the+Green+ConsumerWhen it comes to defining what green building can mean for your business, Corinne Asturias, a consumer strategist for Minneapolis-based Iconoculture, told more than 250 remodelers at the Remodeling Leadership Conference that knowing how green your clients are will, in the long run, generate more opportunities for your company.http://www2.remodeling.hw.net/green-remodeling/transforming-the-market.aspx?rssLink=Transforming+the+MarketCarl Seville, a former remodeler and current consultant on sustainability, says that remodelers are facing the same challenges with green remodeling as they did with design/build remodeling. "We transformed design/build from 'what is that?' to one of the stronger ways to deliver remodeling services to the market. We need to do that for green," he said.http://www2.remodeling.hw.net/green-sales-and-marketing/green-marketing-remember-the-fundamentals.aspx?rssLink=Green+Marketing%3a+Remember+the+FundamentalsOutside of a very small minority of remodeling companies, green building practices represent a new frontier for the industry. While the design process, installation procedures, and overall mindset necessary to truly build green are indeed unique, it's important not to forget the basics when it comes to marketing your company as green.http://www2.remodeling.hw.net/green-sales-and-marketing/ask-the-expert-doug-storey.aspx?rssLink=Ask+the+Expert%3a+Doug+StoreyHow do remodelers actually sell “green” work when it costs more and the payback is in the future for the homeowner? —http://www2.remodeling.hw.net/remodeling/profile-alex-dean.aspx?rssLink=Profile%3a+Alex+DeanAsk most any remodeler about the long-term goals for his business and you'll be sure to find at least one common denominator: the desire to get the company to the point that it operates without the active participation of the owner. Alex Dean, of The Alexander Group, in Kensington, Md., is no exception. And he has nearly succeeded in doing it.http://www2.remodeling.hw.net/green-sales-and-marketing/for-real.aspx?rssLink=For+RealResponding to growing consumer demand for green construction, companies industrywide are brandishing green credentials. Critics, however, warn of "greenwashing," the practice of claiming limited or superficial green practices as representative of a true green identity.http://www2.remodeling.hw.net/green-sales-and-marketing/marketing-with-a-green-message.aspx?rssLink=Marketing+with+a+Green+MessageWhether it's to remember your best customers during the holiday season or to reward a client who has recommended friends and family to your business, there comes a time when you need to express appreciation with a gift. Why not select a gift that does double-duty by delighting your client while sending a positive message about your company?http://www2.remodeling.hw.net/green-sales-and-marketing/green-marketing.aspx?rssLink=Green+MarketingNeil Kelly Co. partnered with its local utility company to promote the restoration of a 1928 English cottage using sustainable remodeling and energy efficient practices. Tom Kelly, president of the Portland, Ore., remodeling company, says although the goal of "The Legacy House" was to win business, the company sees the "green" remodeling market as a growing one -- and as a great differentiator. Kelly's company volume is about $13 million, with less than 10% of it "green."