SALES AND MARKETING

  • A Date with New Business

    One New York remodeler is generating business with a shake -- or is it a stir? -- via a planned series of innovative social events.

  • You Heard It Here

    Hosting a radio call-in show helps remodeler Glen Lumia establish his remodeling company as the 'go-to' guys.

  • Remodeling Love Connections

    Seattle-based HomeSavvi offers "speed dating" to help remodelers generate leads.

  • Selling in a Down Market

    Business coach Joe Dellanno says that remodelers who use technology to wow clients from the sales process on down will be the winners in this slow economy.

  • Time Capsule Brings Press to HartmanBaldwin Project

    Time capsule brings press to HartmanBaldwin historic preservation/renovation project

  • Marketing Strategies No Longer Working...?

    Ten remodelers answer 12 questions about yesterday's building boom, today's business challenges, and tomorrow's commitments toward rebuilding their companies. This question: What marketing strategies no longer work for you?

  • Red Flags Ignored...?

    Ten remodelers answer 12 questions about yesterday's building boom, today's business challenges, and tomorrow's commitments toward rebuilding their companies. This question: What red flags will you never ignore again?

  • Surviving the Economic Downturn

    Four steps to broadening your business niche and staying afloat in a down market.

  • Sales School: Funny Money

    In the tight credit market, some homeowners are proposing alternative means of paying for remodeling projects, such as a monthly annuity for a relatively small aging-in-place job. How do remodeling salespeople evaluate these possibilities and not get burned?

  • Advising Remodeling Clients

    Help clients see their remodeling project as an important long-term investment