Other stories by D.S. Berenson

  • ByLaw: Are Cash Discounts Illegal?

    Be aware that semantics are important when it comes to offering a discount for clients who pay in cash.

  • The Recovery Act and Its Potential Legal Pitfalls for Remodelers

    Since the American Recovery and Reinvestment Act of 2009 went into effect, exactly what can and can’t home improvement contractors legally do when advertising and using tax credit information?

  • 'Free Gift' Sales Method May Be Costly

    Be wary when using the "free-gift" sales methodology and be aware that state laws about free gifts vary.

  • Remodelers and Lien Laws

    Understand lien laws and be proactive about protecting your rights to get paid.

  • Having and exit strategy

    As hard as it is to sell a construction business outright, it is even more difficult to sell in stages, allowing for a gradual withdrawal by the owner.

  • Watch Out for Telemarketing Fines

    In November 2007, the Federal Trade Commission (FTC) reported a sweeping crackdown on several large companies accused of violating the requirements of the National Do Not Call (DNC) Registry, resulting in six settlements collectively imposing nearly $7.7 million in civil penalties.

  • Limits on telemarketing

    About 140 million phone numbers are listed on the National Do Not Call (DNC) registry, but confusion remains for telemarketers and consumers, particularly regarding cell phones. Here are the facts:

  • Make the most of internet leads

    As leads become more expensive and our industry deals with increasingly restrictive telemarketing processes, more and more contractors have been turning to Internet-based lead generation.

  • Standardize your employment application

    One of the easiest ways of protecting yourself when hiring workers is to use a standardized employment application and an approved list of hiring questions.

  • Be careful with sweepstakes

    If you are considering running a sweepstakes to offset declining lead generation, the good news is that a sweepstakes can be run by even a smaller contractor. The bad news is that you still need to be careful.